With the launch of YouTube Originals, we created a series of banner advertisements to promote some of their initial series and movies that were launching on this new platform. Using print assets and each Originals' key art, I created templates for each of the series and the various resizes to be used both as static images and as templates for the animated versions, which were completed by Hook's animation team.
Another designer and I worked on a team to create a personal finance app concept aimed at Millennials, focusing on creating a fun experience to connect budgeting to personal financial data. Instead of breaking finances into many specific categories, we chose to approach the app's budgeting structure by separating needs from wants (core, mix, and fluff).
The Core category identifies expenses that are necessities and recurring costs, such as rent and utilities. The Fluff category identifies expenses that are non-necessities, helping the user mentally separate the things that they know they need from the things that they want and are not obligated to purchase every month.
The Mix category holds items that can vary in cost and importance, identifying areas that the user can easily save money by limiting extraneous expenses that are only pseudo-necessary. For example, a student could know that they need food, but easily spend more than planned on spending in a given time period by eating out instead of cooking at home. The critical Mix category helps aggregate these expenses and offer tips to limit spending.
The Other category identifies unexpected or unusual expenses that are still necessary, i.e. a car repair.
To promote a $300 trial credit for new Google Cloud Platform users, I worked with a small team of designers to concept and launch a social promotion across social media platforms. Inspired by their brand colors and their logo's hexagonal shape, I designed these two variations with resizes and multi-functionality in mind. These were used to launch this special as paid ads across Facebook, Twitter, etc.
Inspired by the shawarma restaurant featured at the end of the Avengers movie, I designed this neon animation as part of an experiment with After Effects. I designed, illustrated, lettered, and animated this sign for the Skillshare course "Animating With Light" as a fun independent project celebrating one of my favorite movies.
One version features a variety of draw-on and subtle 3D motion techniques while the other focuses on recreating a more traditional neon look.
A vector illustration personal project inspired by the American Southwest. I wanted it to capture the dreaminess of looking out over the open Sonoran Desert at dusk and dawn. All of the vector art and some of the texturing was done in Illustrator; recoloring and additional texturing was added in Photoshop.
For this spec project, I was responsible for the image concept along with retouching, combining a series of images and creating a layout suitable for multiple sizes and formats, as well as blending and retouching the Twizzler web (my project partner's focus).
This logo set is part of the branding I created for the London-based company, Trusted Eats. The company provides dining reviews for restaurants around the world. Imagery in the logo reflects the company's global reach as well as its commitment to its users' dining experience. Three iterations complete the brand's identity—a standard, black and white version, a web tag, and a plate-inspired variation. Created off-site for the company.
Using the Coen Brother's Dust Bowl-era period film, I redesigned and animated a new film title sequence. It has continually been one of my favorite films, year after year, because of their creative reimagining of the classic story of Homer's tale, The Odyssey.
Inspired by their dedication and detailed accuracy to the 1937 Mississippi setting, I created a new set of titling inspired by the era's handmade and embellished signage. Much like the little shops on the small town streets of the film, I incorporated elaborate flourishes and calligraphic elements into the new titles. This has been one of my favorite projects to work on, as it encompassed both my love for the films of the Coen Brothers as well as my passion for unique typography and lettering.
This project was made using Adobe Photoshop, Illustrator, Premiere Pro, and After Effects. All footage and music was taken directly from the film (O Brother, Where Art Thou?; Dir: Joel Coen – 2000; Music: T-Bone Burnett). This piece was presented as part of my final project for a motion graphics course at School of the Art Institute of Chicago.
At BOND, I worked on a digital campaign for the home release of Kingsman: The Golden Circle, creating banner ads, rich media, and site takeovers to promote the film. Channels included Amazon Kindle Fire Wake Screens, full site takeovers, Doubleclick-served rich media ads, and featured the talent along with front-of-box shots.
Managed the creation, production, and delivery of social gifs for YouTube Original Series, including Prank Academy and Foursome Show. Supervised a team and created gifs for the campaign in Adobe Photoshop and After Effects, ensuring consistency and excellence in all motion, color correction, and captions.
